Aero-Tail

The Challenge:

Launch a new product targeted directly to owners of pickup trucks. What appears to be a simple air foil for improving the aerodynamics of pickup truck tailgates actually offers subtle additional features including a spacious lockable compartment coupled with simple installation and removal.

The Solution:

We created a bright, attractive full-page ad making extensive use of photographs to illustrate the many features of this product, with emphasis on 60-second installation and removal. Minimal copy provides competitive positioning against lesser products, highlighting their "Made in the USA" theme supported by subliminal red, white, and blue colorization.

The Result:

Substantial telephone and on-line orders as a result of this direct marketing effort, and the client went on to expand our services to promoting other products.