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TARGET COMMUNICATIONS RECEIVES NATIONAL
PUBLIC RELATIONS AWARD
Plymouth Meeting, PA - Target Communications Inc. has been awarded First Place for Excellence in Special Events by the Automotive Public Relations Council (APRC), a national trade organization. The award was presented at the Spring Conference of the APRC held in Romulus, MI on April 10, 2003. The awards are the only of their kind that are dedicated to recognizing excellence in automotive public relations.
The award was presented in recognition of Target's work on behalf of the automotive aftermarket division of Robert Bosch Corporation, a global leader in the design and manufacture of automotive systems and component parts. Specifically, this award acknowledged Target's work in promoting the 100th anniversary of the Bosch spark plug. Target's efforts involved stories and press releases in many trade and consumer magazines, as well as in newspapers across the country. The campaign culminated in a major press event in Las Vegas at the Automotive Aftermarket Products Expo (AAPEX) Show in November.
The press event included surprise appearances and brief presentations by famed father-and-son race car drivers Al Unser Sr. and Al Unser Jr. But the highlight of the event was the opportunity for journalists to actually sit in, and have their picture taken in, the actual Marmon Wasp race car that won the very first Indianapolis 500 race in 1911, powered, of course, by Bosch spark plugs.
APRC Director Neal Zipser explains that the Excellence in Automotive Public Relations Award recognizes programs that have successfully addressed an automotive-related public relations issue with exemplary professional skill, creativity and resourcefulness. The annual award honors public relations programs that incorporate sound planning, execution and evaluation.
“Entries into the award competition this year nearly doubled from last year. This is evidence that public relations is being increasingly viewed as an important communications tool among automotive suppliers,” said Zipser. “There are many outstanding PR professionals in our industry whose work stands out from the pack. We’re in a complex industry where effective communications can make a dramatic impact on securing business and increasing the bottom line."
Dick Moritz, President of Target Communications, credits teamwork for the success of the campaign. "Bosch gave us terrific access to their people and resources in promoting the Centennial of the Bosch spark plug. They enthusiastically supported and encouraged our ideas, and joined with our staffers in producing this important media event. It was a true team effort that will pay dividends for years to come."
Target Communications Inc. is a full-service advertising and public relations agency headquartered just outside of Philadelphia, with a satellite office near Washington, D.C. Target's web site address is www.TargetC.com
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