ROBERT BOSCH CORPORATION, AFTERMARKET DIVISION NAMES TARGET COMMUNICATIONS FOR NORTH AMERICAN PUBLIC RELATIONS

Plymouth Meeting, PA - Robert Bosch Corporation has named Target Communications Inc. to administer its public relations program for automotive aftermarket products in North America. The appointment was made by Pamela Krebs, Director of Advertising and Sales Promotion for Bosch.

Target Communications will develop and implement a comprehensive public relations program promoting all of Bosch's automotive product lines including spark plugs, spark plug wire sets, oxygen sensors, fuel injection components, starters and  alternators, wiper blades, and more.  In addition, Target will help promote Bosch authorized service networks. 

In making the appointment, Pamela Krebs said, "At Robert Bosch Corporation our standards are extremely high. We engineer and manufacture the finest spark plugs and other automotive products in the world. It was important to us to choose a public relations agency whose knowledge and capabilities were of a caliber consistent with our product quality and reputation. We found just such an agency in Target Communications. They have an intimate understanding of the aftermarket, excellent ability to grasp technical issues, and a great deal of creativity based on their experience in this industry."

Continued Krebs, "We worked with Target on several special projects and found them to be both responsive and results-oriented. We were especially pleased with their efforts in promoting the Centennial of the Bosch spark plug recently. Their work convinced us to formally appoint them our public relations agency of record."

Founded in 1986 and located just outside Philadelphia, Target Communications Inc. is a full-service marketing communications agency with special strengths in the automotive aftermarket.