The Bosch press event held at the AAPEX Show in November, 2002. Target Communications created a comprehensive press information package that included news releases and photos, along with an Industry "White Paper," all in hard copy as well as on CD-ROM. An engraved invitation encouraged editors to attend. Target recommended having a leather racing helmet and goggles for editors to wear during photography to add the flavor of that era. Each participating journalist received a collector's edition die-cast model of the Marmon Wasp, as well as a fine leather frame holding their photograph.