Clipping Books

We get great editorial coverage for our clients as a matter of course. But we don't stop when our work appears in print. Because we get so much "ink" for our clients and their products, we recommend periodically combining all of these articles and news items into a single "Clipping Report."

Issued, typically, once a year, these reports demonstrate just how much coverage we've been able to generate for our clients. We also include a summary report that explains how much our coverage would have cost if it had been paid advertising instead of "free" publicity; we explain industry figures that tell us that PR carries 2 ½ times the credibility of paid advertising; and we calculate the overall value of our year-long public relations program versus the actual cost.

Good advertising? Most valuable.

Great PR? Priceless.