Come to Grips

High traction footwear may not sound exciting to you. But it would if you were a Safety Director or other executive responsible for safety issues and related expenses. These business people were the target audience for our direct mail brochure highlighting the features and benefits of Jordan David Safety's line of Grips shoes and boots.

Bright, colorful graphics, concise informative copy, and a clever headline were combined into an eye-catching mailer that has generated a huge number of requests for Jordan David's Slip and Fall Analysis that details how the costs of an employee footwear program can be more than offset by dollar savings from slip and fall accidents that are prevented.

Savings are realized in avoided productivity losses, savings of replacement wages, re-training expenses, and medical and disability costs.

Our clients and their customers are always bottom-line oriented. So are we.