NEWS RELEASE

LOCKCRAFT CHOOSES TARGET COMMUNICATIONS FOR ADVERTISING, PUBLIC  RELATIONS

Plymouth Meeting, PA - Lockcraft Products, headquartered in Brownsville, TX has selected Target  Communications Inc. of Plymouth Meeting, PA to create and implement a marketing communications program for its extensive line of automotive locks, keys, and related products. The  announcement was made by Ken Carter, Lockcraft Vice President.

Target Communications will design and  produce advertisements for various trade publications serving the locksmith industry, will analyze, recommend, and implement  media purchases, design and create sales literature, and will  create and implement a comprehensive public relations program.

Lockcraft's Ken Carter explains their  rationale for selecting Target Communications this way: "We are very impressed with Target's ability to analyze our competitive posture and develop creative ways to increase our market share. It's clear that, unlike many advertising  agencies that force-fit all of their clients into a standard  marketing package, Target Communications studies a client's  needs and strengths and develops a mix of recommended  activities to meet those specific parameters. They also have an excellent grasp of the needs of a business-to-business environment.

Adds Target founder and President Dick Moritz, "We're especially excited about providing our services to Lockcraft. It's clear that there's a real opportunity for Lockcraft to increase their sales, and we have ideas that we're confident will help them do so.

Founded in 1986, Target Communications Inc. is a full-service advertising and public relations agency  headquartered in Plymouth Meeting, PA, a Philadelphia suburb,  with a satellite office outside of Washington, D.C. Target Communications has special strengths in the automotive  aftermarket.

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