Dick Moritz (right), President of Target Communications, accepts First Place award from Neal Zipser, Director of the Automotive Public Relations Council (APRC). The award was presented in recognition of Target's campaign commemorating the Centennial of the Bosch spark plug. The work was performed on behalf of the Robert Bosch Corporation.

The Bosch press event held at the AAPEX Show in November, 2002. Target Communications created a comprehensive press information package that included news releases and photos, along with an Industry "White Paper," all in hard copy as well as on CD-ROM. An engraved invitation encouraged editors to attend. Target recommended having a leather racing helmet and goggles for editors to wear during photography to add the flavor of that era. Each participating journalist received a collector's edition die-cast model of the Marmon Wasp, as well as a fine leather frame holding their photograph.

Famed race car drivers Al Unser Sr. and Al Unser Jr. participated in the Bosch press event in Las Vegas that culminated the year-long celebration of "100 Years of Sparking Innovation." The father-and-son drivers are shown with the Marmon Wasp, the actual car that won the very first Indianapolis 500 in 1911. A highlight of the press event was the opportunity for journalists to have their photograph taken actually sitting in this priceless piece of automotive history.

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