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We love to say nice things about our clients' products and services. But it's even better (and ultimately more profitable for our clients) when trade magazines and others say nice things about our clients' products and services. And that's where PR comes in.

At Target Communications publicity is one of our greatest talents, and we have found PR to be tremendously cost-effective in taking our clients' messages to their various target audiences. Our repertoire includes the usual array of product and personnel press releases and other news items. But we also offer much more ambitious and effective techniques, including feature articles, application stories, case histories, by-lined articles, embedded quotes, sidebars, guest editorials and photo contributions and credits -- even cover photos! And since three members of the Target team are former editors of trade magazines, we have an intimate understanding of the needs, standards, and deadlines editors deal with on a daily basis.

Our work in public relations also includes such techniques as press conferences, editorial tours, new product introductions, trade show activities, and special events planning and implementation. And we have been very successful in securing speaking opportunities for our clients, performing the speechwriting, preparing visuals, and generating pre- and post-speech publicity.