Media Director

Lisa Coulton is responsible for all of Target Communications' media research, analysis and recommendations. She has prepared analyses and recommendations and made media purchases in markets as diverse as automotive, health care, and industrial safety.

In addition to negotiating page rates, discounts and position of advertising she is adept at securing value-added sales tools from the publications. These may include free mailing lists, surveys, and market research.

In developing a client's media/advertising schedule, Lisa gets additional exposure for her clients by participating in product spotlights, company profiles and buyers guide listings. Placing feature articles in publications that her clients participate in has also proven to be an excellent lead generator for her clients.

Before joining Target, Coulton gained experience in retail and commercial environments as well as business-to-business telemarketing.

Coulton is a graduate of Temple University with a Bachelor of Arts degree in Business Management. She enjoys her free time aerobic walking with her husband, young son and English Bulldog.